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Avoiding Mistakes in a Complicated World

Aug 5, 2025, 5:59 p.m. IST

We know what you might be thinking. A video called 5 Mistakes to Avoid When Buying Gold sounds a bit… basic. Especially when it’s coming from us, i.e. the same people who write about central banks, trade wars, and economic crises every week.

But here’s why we made it: Many of our long-term clients keep asking us the same question: “How do I get my friends and family to start buying gold?” They’re amazed that so few people own any gold or silver. And frankly, so are we.

In a world full of flashy apps and complex financial products, gold can seem too simple. No earnings, no dividends, no AI-driven algorithms. It’s just a lump of metal. But that simplicity is exactly why it works.

Gold Is Beating the Fancy Stuff

While tech-heavy investments and exotic funds battle headlines, gold has quietly outperformed. J.P. Morgan expects gold to average $3,675/oz by year-end, with a shot at $4,000/oz by mid-2026. Citi recently raised its short-term target to $3,500 as trade tensions and inflation keep rising.

Central Banks Aren’t Overthinking It

Governments and central banks don’t worry about gold being “too simple.” They’re buying more of it. Central banks have been stocking up at a “robust pace” this year, and gold ETFs have grown by 41% to reach $383 billion in assets. Sovereign wealth funds in Poland, Türkiye, and India are buying tonnes of gold.

Why? Because gold is a proven store of value. No tech wizardry required.

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Why This Video? Because People Still Get It Wrong

Even though gold is simple, people still make mistakes when buying it. That’s why we created this video. It’s not for seasoned investors. It’s for those friends or family members who are curious but don’t know where to start.

Common mistakes we cover in the video:

  • Overpaying for collectible or “numismatic” coins instead of investment-grade bullion.
  • Ignoring storage options, from vaults to home safes.
  • Buying gold funds thinking they own physical metal, when they actually don’t.
  • Falling for high-pressure sales tactics that push overpriced products.

These are avoidable pitfalls that can make a big difference, especially for first-time buyers. The aim of the video is simple: Help people buy gold the right way, without the rookie errors.

Complexity Isn’t a Badge of Honour

Today’s investors pour money into AI-enhanced start-ups and complicated financial instruments, but hesitate to buy a metal that’s held its value for thousands of years. Somehow, we’ve convinced ourselves that if something isn’t complex, it can’t be sophisticated.

But central banks, hedge funds, and experienced investors all buy gold precisely because it’s simple. According to the World Gold Council’s attribution model, risk and uncertainty, along with declining U.S. dollar strength and lower interest rate expectations, were among the key drivers of gold’s strong performance over the past six months. Gold doesn’t need to be complicated to be effective. That’s the point.

Share the Video: It’s for Them, Not You

So, watch the video. But more importantly, share it with that friend who thinks owning both Apple and Nvidia is “diversified.” It might feel like an oversimplification to you, but for someone new to gold, it could be the nudge they need.


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