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The Question Every Gold & Silver Investor Gets Wrong Right Now

Apr 23, 2026, 5:38 p.m. IST

At the time of writing we can see that both gold and silver are under pressure again today. Prices have slipped as a stronger U.S. dollar and rising Treasury yields weigh on sentiment, with gold pulling back and silver seeing sharper losses.

At the same time, geopolitical tensions remain elevated, particularly in the Middle East. But instead of driving prices higher, they are creating volatility which is leaving many investors feeling uncertain, perhaps reactive but more often inactive.

But volatility is not what we should be worrying about so much right now, because in the physical market there is some interesting data from which we can take a lot more away from. 

Swiss gold exports surged 30% in March, with shipments to London hitting their highest level in months and flows to China rising again.

In other words, while prices fluctuate and sentiment wavers, physical gold is moving (in size) between the world’s key financial centres.

This is exactly why today’s video matters.

If you’ve been watching the gold or silver price recently, you’re not alone. Many investors are stuck in the same loop. They are waiting for a clearer signal, a better entry point or simply more certainty.

In today’s video, we challenge one of the most common questions investors ask: “Is now the right time to buy?” It sounds sensible. In most markets, it is. But in gold and silver, it may be leading you in the wrong direction.

While retail investors hesitate, the largest buyers in the world are doing the opposite. Central banks continue to add to reserves. China is importing record amounts of gold and silver. These are not emotional decisions from individuals, these are strategic responses to a changing financial system.

At the same time, prices are sending mixed signals that show something like short-term weakness and long-term strength. We’re seeing volatility driven by yields, currencies, and liquidity but not necessarily by a change in underlying demand.

This is creating a dangerous trap for many bullion investors: mistaking noise for signal.

Today’s video suggests that maybe trying to time your investment decisions right now isn’t the most sensible move. Instead of asking when to buy, it asks why you’re buying in the first place. Are you trying to trade short-term price moves? Or are you trying to protect long-term purchasing power in a system defined by debt, uncertainty, and monetary expansion?

If you’ve been waiting for the “perfect moment,” this is worth a few minutes of your time.

Watch now and rethink how you approach gold and silver.


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